Show notes
In this ProducerHead Sample, Toru connects with Birocratic, a producer who took his passion from making beats in his dorm room to becoming a recognized name in the music industry. Birocratic shares how a chance encounter with BuzzFeed helped him reach a wider audience, the importance of building genuine relationships in the industry, and how patience and persistence play a crucial role in his career. He also talks about his long-standing relationship with Chillhop and how it influenced his journey as a music producer. This episode offers insights into navigating the music scene, staying true to your craft, and the power of being open to unexpected opportunities.Throughout the episode we discuss:* How releasing music under Creative Commons unexpectedly led to exposure on BuzzFeed.* The importance of building relationships with video producers and other creatives.* The impact of patience and persistence in Birocratic’s journey.* Embracing the shift from YouTube to TikTok and adapting outreach strategies.* The role Chillhop played in Birocratic’s career and his involvement with the label.Three Meaningful Takeaways:* The Power of Exposure: You never know who might be listening or watching, so make your work accessible and ready to be discovered.* Genuine Relationships Matter: Building connections with creators and being sincere can lead to long-term collaborations.* Adaptability is Key: The music industry constantly changes, and being open to evolving your approach can lead to new opportunities.Timeline: 0:00 - Introduction0:57 - Birocratic's journey from making beats in his dorm room2:28 - Decision to release music under Creative Commons3:39 - How BuzzFeed discovered and used his music3:57 - Discussing the impact of being featured in BuzzFeed videos5:57 - Outreach to YouTubers and vloggers to expand his music’s reach8:42 - The value of building relationships and the challenges of ‘cold outreach’10:18 - Creating a frictionless experience for collaborators and fans11:52 - The evolution and influence of Chillhop on Birocratic's career14:27 - Transitioning from mastering and A&R work to touring15:57 - Advice on taking a long-term view of one’s music careerConnect with Birocratic:* YouTube: @birocratic* Instagram: @birocratic* Spotify: Birocratic* Apple Music: BirocraticConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruCredits:This episode was co-produced, engineered, and edited by Matthew Diaz. Special thanks to Birocratic for sharing his story and insights. From ProducerHead, this is Toru, and in a way, so are you. Peace.Thanks for reading toru’s Substack! Subscribe for free to receive new posts and support my work. Get full access to ProducerHead at producerhead.substack.com/subscribe
