KIND bar founder and Shark Tank investor Daniel Lubetzky has a new obsession. It’s a nasal strip. When his team at Camino Partners first pitched him on Intake Breathing, his reaction was “What are you guys smoking?” Then he saw the data. He hasn’t seen numbers like it since KIND’s early days. Now he and Camino Partners president Elle Lanning are making a major investment, and they explain why nasal breathing could be the next big wellness habit, how to build a consumer brand in a crowded market, and why every CPG founder needs to hear that the product is king.Timestamps:Learn more about your ad choices. Visit megaphone.fm/adchoices