Flowers for Dreams gives away 25% of its profits. In the flower business, where margins are already brutal. Co-founder Steve Dyme sketched that number on a bar napkin 15 years ago, and he’s kept it through investor pushback and on-air skepticism from Megyn Kelly. The result is more than $1.8 million donated, and a spot on Entrepreneur’s America’s Favorite Mom and Pop Shops list. But there’s a twist. When he surveys customers, the giving doesn’t even rank in their top three reasons for buying.This episode is brought to you by CLA. With you on every step of your financial journey. To learn more, visit CLAConnect.com.Timestamps:Learn more about your ad choices. Visit megaphone.fm/adchoices