A look at how global IT integrator Zones applies real-world network, cloud, and scaling expertise to modern AV deployments—and what success now requires as AV becomes a core part of the IT ecosystem.

Grammy winner Julianne Jordan shares how The Sphere’s immersive audio technology will bring new life to The Wizard of Oz for a new generation.

Immersive conferencing technology is transforming digital meetings. In the latest episode of Pro AV Today, HP's Brian Phillips explains how spatial experiences are bringing people closer.

Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving the field during the pandemic. As hospitals continue to grapple with these workforce gaps, the demand for technology-driven solutions has never been greater. From remote patient monitoring to streamlined communication platforms, AV solutions are increasingly vital in helping care teams do more with less while maintaining high standards of care. But how exactly can AV professionals align their capabilities with the complex and risk-averse world of healthcare without overreaching or underdelivering? On this episode of Pro AV Today, host Ben Thomas is joined by Mike Dermont, Healthcare Solutions Leader at Diversified, for a discussion on how the AV industry can better serve the healthcare market. The two discuss current challenges, best practices for integration, and the importance of customizing solutions to meet the specific needs of clinical environments. The conversation delves into… How AV is helping shift healthcare from a transactional model to a relationship-based journey by supporting personalized, comforting, and responsive patient environments. How technologies such as remote monitoring, PTZ cameras, and integrated nurse call systems enable clinical teams to manage more patients efficiently, reducing burnout and improving care quality. The success in healthcare AV requires more than technology. It demands collaboration with risk, infosec, clinical, and legal teams to meet stringent HIPAA and cybersecurity standards. Mike Dermont is the Healthcare Solutions Leader at Diversified, a global technology integrator. He has over two decades of experience spanning emergency medical transport and healthcare consulting. Dermont brings a holistic understanding of patient care delivery and operational transformation. At Diversified, he spearheads AV strategy for hospitals and life sciences clients, helping them align technology investments with care quality and business goals.

Acre Security CEO Kumar Sokka shares how the security industry transformation is balancing innovation, AI, and growth while minimizing risk.

Acre Security CEO Kumar Sokka shares how the security industry transformation is balancing innovation, AI, and growth while minimizing risk.

Dan Marcus and Rory McCabe unpack how portable AV systems deliver seamless communication in high-pressure environments as mission-critical demands rise on this episode of Pro AV Today.

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will undoubtedly account for a significant portion of B2B buyers in the coming years. These digital natives will also expect brand authenticity, seamless experiences, and messaging that goes beyond traditional product specs. As the face of B2B buyers changes, how should brands recalibrate their strategies to reach a generation that was raised on YouTube, TikTok, and brand purpose? And what does it take to build relevance with younger professionals who have their expectations shaped by consumer-grade experiences? On this episode of Pro AV Today, host Ben Thomas is joined by Derek DuPont, Senior Manager of Brand and Corporate Marketing at QSC, for a discussion on navigating the changing dynamics of B2B marketing. Having years of experience spanning public universities, agencies, startups, and AV tech, DuPont shared a few of his insights on building meaningful connections with Gen Z, while also preserving the legacy and integrity of established brands. During their conversation, Thomas and DuPont examined: How Gen Z expects brands to lead with authenticity and values before product specs, forcing marketers to craft narratives that answer who a company is, not just what it sells. How consistency across all buyer journey touchpoints is essential for building trust with younger B2B audiences. Why legacy brands, in particular, need to evolve their storytelling by building on their historical strengths while adapting to the expectations of a digitally fluent, socially conscious generation. Derek DuPont is the Senior Manager of Brand and Corporate Marketing at QSC, where he leads initiatives that bridge brand strategy with audience engagement. He has a diverse background in agency work, higher education, and AV technology. DuPont also brings a multifaceted perspective to B2B marketing. He is known for championing authentic storytelling and data-driven brand evolution in both traditional and emerging markets.

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S. electricity grid. In fact, the Electric Power Research Institute estimates that data centers, which made up about 4% of U.S. electricity usage in 2023, could account for as much as 9% by the end of the decade.With energy demand accelerating and infrastructure pressure mounting, how are today’s data center operators preparing for a future that demands both scalability and sustainability?In this episode of Pro AV Today, host Ben Thomas speaks with Anthony Seiler, Global Director of Data Centers Strategy at Johnson Controls, to explore how the industry is navigating the growing complexity of powering, cooling, and designing next-generation data infrastructure. From global energy impacts to multi-stakeholder collaboration, Seiler offers a candid and informed perspective.Key takeaways from the episode include…The evolution of compute—from 6kW racks to potentially 1MW racks—demands a complete rethink of power, cooling, and spatial design in data centers.Sustainability goals are colliding with rising energy use, prompting innovations in liquid cooling, renewable integration, and energy-efficient infrastructure, though no silver bullet exists yet.Coordinating diverse stakeholders—from grid operators to IT teams—is essential for aligning long-term strategies and ensuring resiliency, redundancy, and reliability.Anthony Seiler is the Global Director of Data Centers Strategy at Johnson Controls, where he leads strategic vision and go-to-market execution for a $3.5 billion global data center portfolio. With expertise in building technology solutions, cross-functional leadership, and market expansion, he has driven consistent double-digit CAGR growth by aligning innovation with enterprise KPIs. Seiler’s career spans roles in strategy, sales, and vertical program leadership across the U.S., LATAM, and Canada, with a strong foundation in operational excellence and customer-centric growth.

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71% of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands, technology is proving to be the critical differentiator for guest loyalty, operational efficiency, and revenue growth.In an increasingly competitive landscape, the essential question becomes: How can technology be better leveraged to not just “wow” guests, but truly improve loyalty, operational outcomes, and long-term profitability in hospitality?In this episode of Pro AV Today, host Ben Thomas is joined by hospitality executive Radley Medina to explore how technology is revolutionizing the guest experience. They dive into how psychographic segmentation, connected ecosystems, and future-ready infrastructure are reshaping the way hospitality businesses operate and succeed.The main topics of conversation…Why psychographic guest segmentation is replacing traditional demographics—and how it drives deeper loyalty.How frictionless, personalized, and interconnected technology creates seamless guest experiences across entire resort ecosystems.What infrastructure and open-system strategies operators need today to stay flexible and competitive tomorrow.Radley Medina is a senior executive with over 25 years of leadership experience across the hospitality, gaming, services, and SaaS industries. He has held leadership roles at major brands including Caesars Entertainment, Station Casinos, and The Cosmopolitan, and most recently served as Chief Revenue Officer at The Service Companies, where he led enterprise revenue growth and operational transformation. Specializing in customer experience innovation, revenue optimization, and large-scale operational leadership, Medina has overseen P&Ls exceeding $325 million and helped organizations achieve EBITDA targets of over $140 million.