We have all heard that energy drinks are not a staple in a healthy lifestyle. Yet, the products are extremely effective in enhancing our abilities to stay focused, accomplish a task and perform at a higher level. We are willing to sacrifice a little bit of health for the results. What if there was an option that tasted great, performed well and was made from natural ingredients that fit a healthier lifestyle? 

That is the question our guest today is in the process of solving. 

Jack McNamara is the co-founder of Tru Inc.,  a beverage company that is focused on disrupting the energy drink market by pursuing healthier ingredients that perform better than their counterparts. Jack has a great back story that I encourage all of you to look more into. We get into it a little bit - but it is definitely worth diving deeper into. 

Today we talk about the basics of creating a product in the beverage industry. Developing a formula, partnering with distributors, manufacturing processes and where to start. Jack shares a ton of insights that will help anyone get their idea off the ground. 

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Take a look at TruEnergy's products @ DrinkTru.com

Follow TruEnergy on Instagram as they prepare to launch their new product line @DrinkTru