Each month, the PricePod bridges the gap between theory and practice, offering new perspectives on how public policy impacts our lives and communities. Our conversations with USC Price School faculty range far and wide, from issues like traffic gridlock and the homelessness crisis to the spiraling cost of healthcare and corruption in politics. Whether you’re a policy wonk, a student, or simply curious about how research can change our world, the PricePod is your source for informed, engaging, and thought-provoking discussions. Join us on the first Wednesday of each month as we explore the world of public policy, one episode at a time.

<p>From combating climate change to improving sex education, Provost Professor Wändi Bruin de Bruin uses behavioral science to understand what motivates people’s behavior and how to change it for the better. In this episode, Bruin de Bruin shares how simpler language can make climate change easier to understand, why asking people who their friends are voting for produces more accurate polling, and why hardly anyone understands their blood pressure readings. Behavioral science – which brings together psychology, economics and other social sciences – is not typically</p>

From combating climate change to improving sex education, Provost Professor Wändi Bruin de Bruin uses behavioral science to understand what motivates people’s behavior and how to change it for the better. In this episode, Bruin de Bruin shares how simpler language can make climate change easier to understand, why asking people who their friends are voting for produces more accurate polling, and why hardly anyone understands their blood pressure readings. Behavioral science – which brings together psychology, economics and other social sciences – is not typically