Send us Fan Mail "After 31 years on the marketing faculty, including nine as chair, Bill Danko achieved emeritus status in 2007 at the School of Business, State University of New York at Albany. During his tenure, he focused on studying consumer behavior, particularly wealth formation. He is the coauthor of "The Millionaire Next Door," a research-based book about wealth in America that has been a New York Times bestseller for more than three years. More recently, he coauthored "Richer Than A ...