Show notes
Now is the time to increase the visibility of your business but not sure how to do it.Aimlessly posting on social media or sending cold emails with no response can get overwhelming fast. Many business owners use a copy-and-paste, inauthentic approach to pitching instead of creating genuine connections and sharing how they help others. Thankfully, I’ve got Allison Carter here to demystify pitching with simple steps that’ll increase your confidence and boost your visibility pronto. Allison also shares 5 Basic Parts of a Pitch:1 - Introduction - Introduce yourself and what you do. 2- Connection - Create a genuine connection to their show, service, etc. 3 - Credibility - Establish your credibility and how you relate to the audience they serve.4 - Story Ideas - Provide a bulleted list of topics you can share with their audience 5 - Confident Closing - Sign off on your pitch as you’ve already agreed to work together: “Let me know when there's a time to mark my calendar for this interview.” In this episode, you’ll also hear:How pitching equates to serving and creates connection and trust Breaking down the what, who, and how of pitching Advice for sharing your unique perspective around tangible topics Benefits of the Basic Pitch Club Membership Community Must-listen moments: [00:08:07] That is how you really show up and serve because that connection piece, that trust-building piece is at the heart of every single thing that you do. It should be at the heart of all content that you put out. [00:20:42] We are going to confidently end our pitch because confidence matters massively. You cannot just sell me on all of this stuff and talk about how you are the best person for this spot and then be like, thank you so much for the consideration.[00:31:10] Figure out what you want to talk about and then lean into creating content about that topic. If you have one piece of content that you really want your people to know…write a blog post about it. Write an email about it. Do a reel about it. Do a story series about it. Do work around it.Thank you for listening!About Allison Carter:I help small businesses scale and gain massive visibility and credibility through simple PR and marketing strategies! I can get your stuff in front of the right eyes to increase your sales.Free Basic Pitch Checklist - https://allisoncartercelebrates.com/basic-pitch-checklistWebsite - https://allisoncartercelebrates.com/Instagram - https://www.instagram.com/allisoncartercelebrates/Basic Pitch Club - https://allisoncartercelebrates.com/basic-pitch-clubYou do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at www.bit.ly/membershiproadmap Connect with Tab: www.presentprofitablemom.comwww.instagram.com/presentprofitablemomFree Masterclass: www.presentprofitablemom.com/msm-masterclassMom CEO Club: www.presentprofitablemom.com/mom-ceo-club