What makes your heart beat faster when you hear it? When was the last time you saw an ad or heard an offer that went straight to the core of the thing you need, and did you wonder how you might replicate that precision messaging with your own audience?   Laurel Portie took the audience engagement skills she learned working in radio and television and applied them to creating attention-getting, value-packed content and ads on social media and in video. Now, she packages all that knowledge and strategy into coaching courses that make expert messaging possible for anyone.   On this episode of Preeminence Unleashed, Nic and Jeff sit down with Laurel to dig into the mindframe behind and techniques involved in creating attention-getting media, Laurel’s winning strategy for exceptional ad messaging, the miracles you can work when you zero in on that core messaging rather than the vehicle, and the ingenious way Laurel has structured her low-ticket programs. Listen in for an interview that clears away the mystery of messaging that works so you can reach your people effectively and easily. What You’ll Learn: What we collectively tend to misunderstand about what makes content valuable (and why it’s a lot simpler than we think) How meeting her wife taught Laurel an important lesson in speaking specifically to your target audience Why Laurel’s course ideas made her the laughingstock of the coaching community - and why those coaches stopped laughing very quickly  And much more! Favorite Quote: “I've learned so much from working in television and working with people and knowing, like, what makes people pay attention and what makes people actually turn off their remote... I have not only written promos and sat in newsrooms, but I've literally had my scripts torn apart not only by anchors who were like, ‘This is crap,’ but by audiences that are like, ‘That's not really interesting.’ That's 17 years of sitting in research groups where we're on the other side and our audience is actually telling us what is not grabbing their attention and what's going to make them turn off that remote. And so I just always kind of have that in the back of my head, like, what's gonna make people literally just swipe right past my video?”   Laurel Portie   Horse for Sale: 90-day video marketing challenge 7-day ad coaching How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com. And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

Have you ever been able to put a word to the motivations and philosophies that drive your behavior? There are plenty of people out there in the world of business and entrepreneurship that embody preeminence - and in recognizing and embracing the principles behind that word in their everyday lives, these people have the power to sound their impact across the globe.   Michelle Abraham serves as not only the director of the Abraham Group, but also a founding partner and the chief strategy officer of The Four Cups, an operation focused on connecting those without a voice of their own to the resources they need. As part of her expansive and diverse mission in life, Michelle is also a participant in the 1008 challenge, which has her seeking certifications in 1008 endeavors.   On this episode of Preeminence Unleashed, Nic, Jeff and Michelle break down Michelle’s unconventional and eclectic start with the Abraham Group, what operating with preeminence means to the organization and to her, getting to the heart of how actual value is exchanged (within a business and without), and the growing culture of contributing without expectations. Listen in for wisdom from a driving force behind one of the world’s truly legendary names. What You’ll Learn: What building a legacy looks like to people in various positions, and the mindset that shapes each person’s perception of the legacy they want to leave How the organizations that Michelle engages with go about the business of leaving a positive mark on the entire world Why Michelle’s dog is one of her best tools for observing and interpreting people’s behavior And much more! Favorite Quote: “It's the name of your show, it’s preeminence. But it's preeminence in the fact that they realize they're exchanging energy for a result. And then, you know, most everyone that we work with has to have a desire to produce a value that outweighs what they're receiving. And there's building trust and being an advocate for your clients, your industry, creating the standards of which the rest of the industry should adhere to. And that's above and beyond. We preach it, we live it. You know, sometimes we all mess up, and we might miss the mark a little bit. But the essence is not when you mess up, it's what you do when you mess up.”   Michelle Abraham   Horse for Sale: Abraham University How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!  

Think about the last offer that caught your eye: what was it that got your attention? Although we’ve all seen a compelling piece of copy or two, it’s difficult to put a finger on what makes for the most effective offer possible - without an expert eye to point out the pieces, that is.   Sam Ocean started in direct response copywriting as a 21-year-old kid because he overheard the astounding numbers his employers at the time were bringing into the company. Since then, Sam has devoted every day to learning how to craft effective offers and messaging for entrepreneurs and business owners across a multitude of industries.   On this episode of Preeminence Unleashed, Nic, Jeff and Sam tackle topics like mastering the art of the offer (and the eight levers that Sam swears by), understanding the mindset of the parties on both sides of the offer as you create each one, plus the importance of aligning the offer to your personal values, and the golden ingredient to help your offer get noticed and convert like crazy. Listen in for an interview that will make your next offer your best ever - so far. What You’ll Learn:   What an offer is at its core, and how the most successful examples are constructed and perfected How to analyze your product for holes or possible objections and craft your offer to fill those gaps with helpful bonuses Why experts get tripped up when they begin to focus on becoming marketers (and how to anchor your offer to avoid the same mistake) And much more! Favorite Quote:   “I think a lot of people become accustomed to selling high-ticket offers and delivering low-ticket service, which is totally unacceptable. You know, for me, offer creation is kind of deep, it should match your personal values… if you love working with people, then you should have that offer so you can work with them. If you want to just chill on a beach and not work more than a couple of hours, you probably shouldn't have a high-ticket offer - or pay someone else to do it. And so whatever your values are, your offer should match.”   Sam Ocean   Horse for Sale:   Check out Sam’s library of free training videos on Rainmakerprofits.com   How to Get Involved:   Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!  

What’s your gut reaction when someone asks you how work is going? If the first thing you feel is dread or anxiety, you need to examine what might be causing you to feel that way. One of the most common reasons we feel constantly overwhelmed or unfulfilled in our career is a lack of alignment or understanding of the value we bring to the table.   Blake Schofield is the Founder of Connections Illuminated, a mom of three and a former corporate executive of 18 years - she now helps heart-centered, driven women leverage their skills and passions to create a fulfilling career and a fulfilling life, transforming overwhelm and anxiety into clarity, purpose, control and flow.    On this episode of Preeminence Unleashed, Nic, Jeff and Blake break down how Blake helps women at career crossroads stand in their value and find real fulfillment for themselves in their work, the myths and misconceptions that keep us from pursuing a life that truly fits us and keeps us energized and joyful, and finding prosperity and clarity in the midst of an unbelievably challenging year. Tune in for an episode that will calm, uplift, and motivate you to explore your own value. What You’ll Learn:   Why Blake says that the mission behind the work she does actually began when she was around 7 years old, and how her mother’s story inspired her What the signs look like that will tell you it’s time for a change in your life and career, and how to spot them in your day-to-day How Blake reframed the way she serves her clients to adapt to their new needs in the time of COVID, and the impact and growth she has seen in those clients since (in spite of 2020’s challenges) And much more! Favorite Quote:   “I'm so proud of the work that my clients have been doing. Because ultimately, they're taking the tools that they're being given and the support they're being given, and they're applying it, and they're getting the results. But it's not just that, it's watching these women recognize that they can get back to that peak of their career when they were confident, they felt like there were no barriers, they were excited and energized and passionate to get up to go to work. And they are in organizations and in roles that align with their natural skills and gifts, and they feel valued in that work. And ultimately, I know that this initial result they're getting is just the beginning for them.”   Blake Schofield     Horse for Sale:   Book a 15-minute discovery call with Blake here   Access Blake’s emails and the Protect & Prepare series here   How to Get Involved:   Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

When does your commitment to your clients’ success start? More importantly, at what point does that commitment stop - or just fall short?   Tony Banta’s beginnings as a software engineer working in large corporations and enterprises taught him that no amount of fancy gadgets or high-level code could fix inherent leadership and operational issues. Armed with that knowledge, Tony moved into the online consulting world and developed Legendary Client Leaders (among other brilliant programs), which aims to help entrepreneurs and business owners make actual client success a priority.   On this episode of Preeminence Unleashed, Nic and Jeff interview Tony on the tough-love aspect of choosing clients and engineering their success, when and how to set expectations for your clients, and the wasteful flip side to the technology that most of us rely on to get things done. Tune in to stop losing clients to ineffective practices and miscommunications. What You’ll Learn: Why bringing on as many clients as possible and keeping them forever shouldn’t be your focus as a service provider (and what your top priority should actually be) How to pinpoint when your clients aren’t being truthful and call them on it with grace, honesty and the intent to help What Tony and his team have developed to cut through the complexity and confusion of the numerous technology platforms we all use and keep productivity and utility at the center And much more! Favorite Quote: “A legendary client leader is… a preeminent leader. It's someone who has the courage to do and say the unpopular thing. But that is actually grounded in deep service and deep caring of your clients. Sometimes it doesn't make you popular, you know, oftentimes, it doesn't make you popular in the moment. You and I have both been in situations where we've said things to people and people have said, ‘You say things like that and I want to punch you.’ Sometimes that's what has to happen for you to serve someone to truly great results. I think of it as simply having the courage to be the most honest person in someone's life.” Tony Banta   Horse for Sale: Legendary Client Leaders  Successio   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

Growth is good...isn’t it? Sure, it is - until it isn’t, and unless it’s not the right time, the right situation, serving the right goal. With all those factors to untangle, how can a person reliably figure out how to grow their business at all?   On this episode of Preeminence Unleashed, Nic and Jeff sit down to jam on the ins and outs of scaling a business in a responsible, manageable way, when scaling becomes a really bad idea, and the process - that Jeff and Nic swear by - for identifying the Profit Priorities you want to reach, and getting started on the best path to reach them. Tune in for the interview that will help you get exactly what you want without stumbling over some of the big obstacles other business owners do. What You’ll Learn: What happens when the desire to scale your business starts a chain reaction that gets out of control (and how to rein it back in) How to ask the right questions to determine the actual reason you want to scale, and what happens when you don’t Why your business exists in the first place - and why knowing that reason matters as you think about whether to scale And much more! Favorite Quote: “That's the big thing that, when people start talking about scalability, I think they lose sight of. Unless you're taking on a bunch of funding and you have some responsibility to maximize the return for all of your investors, then again, there's no good reason to talk about scale. It's really just getting clear on your values, getting clear on what matters, and then identifying that gap.”   Nic Peterson   Horse for Sale: Nic’s Newsletter (Use code “EARLY” for 50% off)   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

How many of your customers use the thing you just sold them? If you're not sure, here's the answer: way fewer than you were hoping for. While that’s probably far from what you were hoping to hear, there are ways to fix low engagement with a little insight and a few tweaks to your message.   On this episode of the Preeminence Unleashed podcast, Jeff and Nic dive into the idea and practice of consumption messaging, including how to change your message to boost actual engagement with the thing you're offering, easy and actionable ways to use these foundational ideas as soon as your next Zoom call, and how people make decisions when they're uncertain (and how to use this newfound knowledge to your advantage). Listen in for the most impactful steps you can take towards not only selling to clients, but making sure that what they're buying does them some good. What You'll Learn: Why the fact that the customer bought your product isn't the most important part of the sale (and what is) How the assumptions we naturally make cripple our relationships with our clients and customers - and make us lose a lot of money What you can do to close "black holes" in your messaging or access points to prevent confusion as people try to reach you And much more! Favorite Quote: "When you can express somebody's needs, desires, challenges, fears and aspirations better than they can to themselves, you've passed the tipping point of being their trusted advisor. And if you continue to do that, and express to them their needs, tell their story better than they can in themselves, they're going to always come back to you. They're always going to wonder what you're going to say next, because it's going to take them on an adventure."   Jeff Moore   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!  

Why do you do what you do? When making choices, that is - what’s the driving force behind the jobs you accept, how you manage your time, and even the trajectory of your business? If you don’t know (and that’s okay, most of us don’t), there are a few simple frameworks that will help you figure it out.   On this episode of Preeminence Unleashed, Nic and Jeff cover methods of finding the right “zone” you need to be in to get things done and feel fulfilled (according to a few key factors), the decision-making frameworks you need to know to help you pick and choose what work you take on with the limited time you have, and some of the creative minds that inspire and motivate both Jeff and Nic. Listen in to start making decisions that really make sense. What You’ll Learn: What happens when an entrepreneur takes on projects that fall outside their ideal skill and difficulty levels How to process the information you have and translate it into an intentional, helpful step towards the goals you’ve prioritized Why our business problems don’t usually come down to a problem within the actual business (and what the limiting factor actually is) And much more! Favorite Quote: “Instead of changing the plan, let's figure out what stopped your behavior from matching the plan in the first place. And then let's adjust that. And until your behavior matches the plan, changing out coaches, changing out strategies doesn't matter. Because you do the same thing. The thing you say you're gonna do on paper changes. You do the same freakin’ thing. So it's really just about, we can't gauge the efficacy of the plan until the behavior is aligned with the plan.”   Nic Peterson   Horse for Sale: Bumpers Book (Don’t forget to give Nic your feedback!) How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

In a landscape of service businesses and agencies that have taken the focus off actual problem solving, who do you go to for insight you could actually use?   Timothy Dick is a serial entrepreneur, having been a founding partner of Hostgator, founder and CEO of VOIPO, CEO of an ecommerce company and founder and CEO of ProfitLayer, as well as an angel investor and partner in several other companies.   On this episode of the Preeminence Unleashed podcast, Jeff and Nic sit down with Tim to talk about the origin of his entrepreneurial journey from a small town in West Virginia, giving customers and clients a positive and valuable agency experience, and the magic that happens when Tim digs down past the surface layer into a client's business on his coveted Office Days. Listen in for wisdom from a guy who has been collecting knowledge, honing his insight and constantly outdoing himself since childhood. What You'll Learn: How Tim, as a middle schooler, navigated past the common feeling of pricing anxiety (and came up with a $5,000 product) What metrics of success or progress we tend to focus on that aren't really getting us anywhere, and how we can shift our focus Why the most valuable part of the time Tim spends with clients hinges on the phrase, "It depends." And much more! Favorite Quote: "I think that just having the business experience - and also being able to help people figure out what is realistic, you know, what to expect. Because, you know, I've had successes, I've had failures, I've seen the insides of so many companies, and being able to just kind of apply that… For the agency, one of our biggest goals is to limit losses and to really look at things. I mean, everybody wants to grow, but you have to balance that with risk management.   Timothy Dick   Connect with Tim: Profitlayer.com/consulting   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

How do you make decisions? Or the better question might be, is the way you currently make decisions serving you and your business well? We all have goals, but there are those who have figured out how to move all the right pieces to reach (and fund) every one of those goals without sacrificing their top priorities.   Dan Nicholson is the founder of Nth Degree CPAs, a Seattle-based accounting agency that looks beyond basic numbers to help business owners optimize their cash flow so they can support their highest priorities. Dan is also a creative force behind Cash Flow Engineering and the Certainty App, both of which have been designed to kick your wealth acceleration into high speed in the long term.   On this episode of Preeminence Unleashed, Nic, Dan and Jeff tackle the most important questions a business owner can ask themselves in order to get a better view of where they are now and where they want to go, how to navigate decisions that serve your priorities when there are no clear answers, and how Dan engineered the formula that will give you certainty in your decision-making and financial power in your business. Tune in for a rare interview that will break down - and build back stronger - your entire process for making decisions and building your business. What You’ll Learn: What differentiates a maximizing mindset from one that optimizes, and which one you should be focused on in your business How most business owners make their path forward a lot harder just after a profitable month or a big win - plus how you can avoid the same mistake Why the concept that there is only one singular correct way to grow your business is a myth And much more! Favorite Quote: “The reality is that most of the decisions that we face are preferences, so we need a totally different toolkit, we need to use principles to navigate solving, solving problems, because they're not binary… Because it depends on a lot of things, some of which are your preferences. But once you get the principles down and your priorities, things just become infinitely easier and much more fluid, because we have a consistent methodology to fall back on to process issues.”   Dan Nicholson   Connect with Dan: The Cash Flow Engineering Wealth Blueprint How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!