<p>Today, Jeff Arthurs discusses the book Preaching and the Thirty Second Commercial as it covers how advertising is on its way out, but storytelling is just getting started.</p>

Specific Story, Broad Appeal

Preaching Points is a weekly podcast that provides brief reflections on preaching that points you to preaching excellence. Each Monday, you will be able to download and listen to fresh insights on preaching from our faculty at the Center for Preaching, as well as professors and friends of Gordon-Conwell Theological Seminary. This podcast is designed to provide regular inspiration and encouragement for preachers. We want to reinforce the basics of Biblical Preaching, along with stimulating your thinking with clear and powerful ideas on preaching.