In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach on different markets for his books.

John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe, leaders, and have a bespoke approach when it comes to different topics of books.

He shares what worked before, what's working now, and his advise on authors who are looking to make their mark in the industry as well.

If you'd like to learn more about John's work, check his website here.