We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implementing practical and easily-followed strategies. He maintains an active presence on TikTok with three daily posts, all impressively done on his own without the assistance of a team, giving him firsthand knowledge of what works and what doesn't. It is my pleasure to reintroduce Joseph to the show today, where we will explore his insightful author journey and the elements that have led to his remarkable success, including the attainment of over 5,000 Amazon ratings. Welcome back, Joseph!Make sure to follow Joseph on these sites for more of his insightful advice and connect with our author: Website: https://josephnguyen.org/Youtube: https://www.youtube.com/@itsjosephnguyenTwitter: https://twitter.com/itsjosephnguyenYou can also get his book here.And get his new book, Boundaries = Freedom, here. 

Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The author captures the spirit of this book and navigates the complexities surrounding the concept of thoughts, along with one of my favorite quotes: 'Perfection is not when things can be added, but when there’s nothing left to be removed.' This quote encapsulates the essence of the book and introduces a very exciting topic.Speaking with a very insightful self-help author at the forefront of his niche is one way to delve deeply into a subject as a self-help junkie. Join me as we explore the innovative approaches he's taking to transform the self-help landscape and break free from the traditional mindset. Joseph will also return in a future episode to share insights and talk about his book's remarkable success. Tune in and welcome to the show!Make sure to follow Joseph on these sites for more of his insightful advice and connect with our author: Website: https://josephnguyen.org/Youtube: https://www.youtube.com/@itsjosephnguyenTwitter: https://twitter.com/itsjosephnguyenYou can also get his book here.

In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the interesting realm of literary acknowledgment, led by Michael Drew's perceptive analysis of the criteria that propel books to the New York Times list.Check out Michael Drew’s website here: https://promoteabook.com/Subscribe to our newsletter here

Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' and Marshall Goldsmith—authors who have sold millions and millions of copies of their books. The list continues with notable individuals like Roy Williams and authors that many of our listeners are familiar with. These authors, including Dr. Goldsmith and T. Harve, have achieved remarkable book sales, and Michael played a significant role in their successful promotion.Michael is also recognized for his ability to assist authors in securing coveted spots on prestigious lists such as the New York Times, Wall Street Journal, and USA Today. He simultaneously enhances the authors' businesses through essential marketing activities required for a book to attain such distinctions which is indeed intriguing, and our interview delves deeply into it. This is Michael's first time on the show and much of our focus will be primarily on the theory of book marketing.Back when I initially entered this domain, a conversation like the one we're about to have would have been a game-changer for many up-and-coming authors. My goal for you and our conversation is just to be able to absorb as much as you can about the inner workings of the publishing industry and the true factors that keep a book successful over the long haul with our expert, Michael Drew.

In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way into a book publishing deal. Join us as we explore his journey and learn insightful wisdom on the craft of marketing 'The Fun Habit.'Make sure to follow our guest on these sites for more of their expert advice.Website: https://michaelrucker.comTwitter: https://twitter.com/performbetterFacebook: https://www.facebook.com/mike.rucker.phdInstagram: https://www.instagram.com/thewonderoffunLinkedIn: https://www.linkedin.com/in/michaelruckerPinterest: https://www.pinterest.com/mikeruckerphdSimon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054Substack: https://funhabit.substack.comYou can also get his book here.

Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in a variety of publications, including the Wall Street Journal, The Washington Post, Vox, Psychology Today, Thrive Global, Fast Company, the Telegraph, and many more. He is a remarkable behavioral scientist in addition to being a good author. What sets him apart is how, in a never-ending pursuit of happiness, which I have also come across, Mike is the first self-help author to call out in the book that if you have any mental disorder or depression, then, this probably is not the magic fix for you which is one of the first realistic approaches to a self-help book that I've actually seen making his book truly stand out. Join us as we explore how these components fit into the fun habit and discover its true essence with Mike Rucker.Make sure to follow our guest on these sites for more of their expert advice.Website: https://michaelrucker.comTwitter: https://twitter.com/performbetterFacebook: https://www.facebook.com/mike.rucker.phdInstagram: https://www.instagram.com/thewonderoffunLinkedIn: https://www.linkedin.com/in/michaelruckerPinterest: https://www.pinterest.com/mikeruckerphdSimon & Schuster: https://www.simonandschuster.com/books/The-Fun-Habit/Mike-Rucker/9781982159054Substack: https://funhabit.substack.comYou can also get his book here. 

In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books.Understanding and utilizing Goodreads has become crucial for authors trying to navigate the complicated world of book marketing and promotion. That's precisely why we've invited Steve, the former vice president of sales at Goodreads and a subject matter expert in this area, to guide us through the intricacies of maximizing your presence on Goodreads.Whether you're a non-fiction author seeking to expand your reach or anyone eager to make the most of this platform, you'll gain actionable insights and strategies to propel your book marketing efforts to new heights. Join us as we unlock the full potential of Goodreads with Steve Sarner.For more of our guest's expert insights, be sure to follow them on these platforms:Goodreads: https://www.goodreads.com/stevesarnerTwitter: https://twitter.com/stevesarnerInstagram: https://www.instagram.com/stevesarner

Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.

In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the ever-evolving landscape of modern publishing.With Amazon's acquisition of Goodreads, the two platforms are poised to work creatively together in the future. This strategic relationship has the potential to reshape the literary scene, providing authors with unprecedented opportunities for visibility and readers with new paths for discovery.

Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it. About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also to other professionals, doctor's patients, and everyone interested in losing weight.Dr. Ubell also shares her great marketing strategies as well as her experience during her book launch which was met with great success to the point where she's now sold over 20,000 copies of her book. Dr. Katrina Ubell’s Podcast: https://katrinaubellmd.com/podcast/Dr. Katrina Ubell’s Website: https://katrinaubellmd.com/Learn more about the book here