As firms continue adapting to the changes brought about by the COVID pandemic, especially the rise in remote services, we’re seeing firms becoming more strategic than ever targeting the right markets to be in to support growth. There are many, many factors to consider when looking at where to go to market in today’s new landscape. Inovautus Digital Marketing Advisor Christian Moises shares his insight with Sarah Dobek on what firms need to do to ensure a new region is the right fit for their services and industry support.