As human beings, we are surrounded by exponentially-increasing influences and choices every waking moment of our day. As marketing and communications professionals, it is vital that we understand the way in which human beings make brand decisions to create true moments of connection with our customers.Behavioural Economist, Kris White, and CEO of fintech disrupter Zuper, Jessica Ellerm, join #IMPACTinsights to sort the BS from the BE and discuss how an evidence-based approach is helping brands (and governments) in Australia.