PR is Not a Verb
PR is Not a Verb
The Impact Agency
Welcome to PR is Not a Verb by The IMPACT Agency – your PR and communications insights podcast. In this series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of PR, communications and marketing. Each episode will consciously-disrupt current thinking, unpacking and debriefing on current issues, trends and opportunities to challenge the status quo.
Influencer Part III
IMPACT’s CEO, Nicole Webb, closes out the ‘Influencer’ mini-series talking to Account Director, Trish McGee, and Senior Account Manager, Ebony Stanmore, about what makes a great influencer.
Jun 7, 2023
13 min
All About Influencers, Part 2: Which influencer is best for your brand?
IMPACT’s CEO, Nicole Webb, continues her conversation with Associate Director, Katie Eastment, in the second of a three part podcast series on influencers.
Apr 20, 2023
11 min
All About Influencers, Part 1: Regulation
The first in a three-part series, this episode discusses the role of regulation on influencer marketing, and how brands can work with influencers to create compelling, authentic - and compliant - content.
Apr 5, 2023
15 min
PR trends and issues for 2023
Nicole and Frances discuss the watch-outs for communicators this year. From the race to establish sustainability policies to ‘hard’ and ‘soft’ messengers, our latest podcast breaks down the opportunities and challenges for PR in 2023.
Feb 23, 2023
20 min
It’s a wrap! 2022, according to IMPACT: Part 2
The second instalment of IMPACT’s review of 2022, in which the team discusses the headlines and highlights in news, PR and communications, and the learnings our industry will bring into 2023.
Dec 19, 2022
28 min
It’s a wrap! 2022, according to IMPACT: Part 1
In our final #IMPACTInsights podcast for the year, the IMPACT team discuss key learnings from the PR and communications industry in 2022 - and what we’ll all be doing differently in 2023. In this bumper episode - which has been split into two parts - Nicole and Frances speak with each member of the IMPACT team about the communications wins - and fails - of 2022, and which news stories captured our attention. From the Queen’s passing to one of the most important name changes in Rugby League history, our team dissects the biggest headlines and most impactful campaigns to uncover the lessons our industry has learned this year.
Dec 19, 2022
36 min
We're all in this together, again
In this edition of the #IMPACTInsights podcast, Nicole and Frances discuss the technological, legal and environmental issues facing businesses in Australia, and around the world, right now. Continuing on from our last podcast where we discussed the leading political, economic and social issues facing our country, we talk about technology, legal and environmental issues.  But this time, we bring in perspectives from our global partners from the ECCO International Communications Network. Privacy, data security and climate change are key items on all our agendas.
Nov 16, 2022
27 min
What a difference two years makes
In this edition of the #IMPACTInsights podcast. Nicole and Frances look at the key issues and trends we are seeing in 2022 compared with 2020.
Aug 11, 2022
37 min
Behaviours 2022: Opportunities and Challenges
As we kicked off 2022, a few of us were slightly on edge. The 'fresh start' that we all expect at the beginning of a new year has all but disappeared. In 2020 we didn't expect COVID. In 2021 we expected it to be over. From the unpredictability of the past two years, what challenges and opportunities face companies and brands in 2022? IMPACT's CEO Nicole Webb asks behavioural psychology specialist, Kris White what we can expect.
Feb 15, 2022
29 min
Life out of lockdown
Australia is opening up again after the COVID-19 pandemic! Join Nicole and Fry as they discuss the challenges and opportunities for businesses and consumers in a post-lockdown world and why empathy is more important than ever.
Nov 11, 2021
24 min
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