Ellie McNevin is a former editor, agency owner, publicist, and brand strategist who works with select clients around the world on the messy, overlapping work of growing modern lifestyle brands. On PR Adjacent, Ellie answers the questions founders are actually asking: how to get clearer, become more visible, grow across markets, and build a brand people understand, remember, and talk about. From positioning, PR, marketing, AI, sales, events, affiliate, creator strategy, and partnerships, Ellie talks to the people moving the needle on what works now.