Show notes
In this episode, Peter Bowen shares valuable insights from nearly 20 years in PPC advertising, highlighting common pitfalls and how to avoid them. Whether you're managing Google Ads for local businesses or complex lead gen campaigns, his stories provide practical lessons to refine your approach.Main topics covered:The importance of currency settings in international campaignsInfrastructure decay and system leakages affecting ad performanceThe delicate balance of bid strategies and data trackingPractical tips for systematic auditing and troubleshootingThe impact of automation and AI in modern PPC campaignsTimestamps:00:00 - Introduction to Peter Bowen and his PPC expertise00:20 - The significance of currency settings in campaign management02:45 - Handling system decay: infrastructure leaks and tracking failures05:30 - Real-world case: poor performance due to broken conversion tracking09:00 - How to implement systematic checks for campaign health12:45 - The role of bid strategies: target CPA vs. maximized conversions16:00 - Challenges and opportunities with AI Max and automation tools20:30 - Common mistakes when applying automation without strategic planning24:15 - The importance of guarding against system leaks and data loss27:00 - Practical steps: checklists, logs, and monitoring tools30:00 - Why understanding the whole system matters in PPC success33:00 - The industry’s shift from traditional to AI-powered campaigns37:00 - The myth of “statistically significant” results in PPC testing40:15 - Closing advice: learn from mistakes and build resilient systemsRemember: Making mistakes is part of growing as a PPC professional, but it’s what you learn and implement afterward that truly defines your success.Resources: Peter Bowen’s WebsiteGo to PPC Live for event ticketsJoin us on SlackSubscribe to our Newsletter
