Show notes
SummaryIn this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.TakeawaysAashna emphasizes the importance of taking ownership of campaigns.Never make significant changes on a Friday to avoid unmonitored errors.Mismatched landing pages are a common issue in PPC.Best practices should be adapted to the specific client context.Transparency about mistakes can foster a supportive work environment.Understanding the client's industry is crucial for effective PPC management.Automation should not replace human oversight in advertising.Mistakes are learning opportunities that should be openly discussed.Caring about the campaigns leads to better outcomes. Chapters00:00 Introduction to Aashna Makin02:58 Early Career Mistakes and Lessons Learned09:57 Navigating Mistakes in PPC Management14:57 Common Errors in Advertising20:59 The Importance of Discussing Mistakes27:00 Final Thoughts and AdviceFind Aashna on LinkedInBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live London event is on October 22ndFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter
