Show notes
In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.00:00 Introduction to PPC Live Podcast00:46 Guest Introduction: Matt Shenton from Croud01:46 Matt's Career Journey and Early Challenges05:19 The Big Mistake: Overspending Incident10:00 Lessons Learned and Advice for Juniors13:39 Managing Teams and Delegating Responsibilities16:13 Tailoring Responses to Mistakes18:06 Ownership and Accountability in Mistakes19:58 Common Industry Mistakes21:54 AI Mistakes and Misconceptions24:48 The Future of AI and Digital Marketing29:12 Fun and Final ThoughtsFind Matt on LinkedInBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live London event is on August 14th or October 22ndFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter
