Show notes
In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.00:00 Welcome to PPC Live The Podcast00:39 Introducing Sarah Stemen02:26 Sarah's Fashion Consultant Journey05:28 The PPC Gals YouTube Channel06:20 Discussing PPC F-Ups07:00 Client Challenges and Lessons Learned18:50 The Importance of Confidence in Your Career19:14 Age and Authority in the Workplace20:03 Documenting and Owning Mistakes21:11 Real-Life Example of a Major Mistake23:46 The Pitfalls of Focusing Solely on ROAS26:11 Alternative Metrics to ROAS28:45 The Role of AI in PPC30:59 The Value of Discussing Mistakes34:28 Fun and Final ThoughtsFind Sarah on LinkedIn and YouTubeBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live London event is on July 31stFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter
