Show notes
In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase.The conversation explores how Navah turned this potential disaster into a valuable learning experience by:Promptly identifying and addressing the issue with transparencyInvestigating invalid clicks that led to securing credits from GoogleDetermining that max conversions wasn't appropriate for legal clients, but max conversion value would beEstablishing stronger trust with the client by demonstrating accountability and expertiseBuilding relationships with in-house teams who can advocate for you during challengesThe episode reveals important lessons on failing gracefully, including:The importance of documenting concerns when testing risky strategiesWhy you should trust your instincts and advocate for what you know is rightHow to approach mistakes with clients (be the first to bring it up with solutions)The value of setting bidding floors and ceilings when using automationWhy AI should be treated as a partner rather than being delegated your strategic thinkingNavah leaves listeners with a powerful reminder to "give yourself grace" in an industry constantly disrupted by AI, privacy concerns, and economic shifts, while emphasising that failures aren't truly failures if they generate valuable learnings.00:00 Introduction and Guest Welcome04:03 Discussing Failures in PPC04:34 The $50,000 Mistake07:18 Turning the Situation Around10:10 Lessons Learned and Strategic Advice11:22 Communication and Client Relationships16:11 Valuing Your Service18:16 Technical Insights and Best Practices21:01 Mindset and Recovery23:21 Final Thoughts and Advice26:22 AI in Digital Marketing30:20 Conclusion and Where to Find NavahGet the full transcript on our Podcast Site.Follow Navah on LinkedIn, BlueSky, or OptmyzrBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live event is on June 26th in Leeds, UKFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter
