Watch the video version: https://youtu.be/wD1J6A6SctwWhen you think back on 2023 in PPC, how will you remember it?For me, this is the year we’ve seen incredible advancements in AI.While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high.And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game.With a lot of uncertainty up in the air, how can you be better prepared?In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024.Our speakers:- Kasim Aslam, Solutions 8- Andrew Lolk, SavvyRevenue- Andrea Cruz, Tinuiti,- Duane Brown, TakeSomeRisk- Kirk Williams, ZATO- Navah Hopkins, OptmyzrFollow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslamFollow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolkFollow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopezFollow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrownFollow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirkFollow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkinsFollow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45wChapters:► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com