Show notes
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client.You will learn:- Why they decided to use value-based bidding- Success with value-based bidding- The state of smart bidding and limitations with value-based bidding- Where they've seen value-based bidding not work- Requirements for using value-based bidding- When is value-based bidding appropriate - How to track success with value-based biddingChapters:0:00 Intro2:08 About Taylor2:38 About Will3:10 What was the client's challenge?5:15 Primary and secondary conversions7:49 How to steer Value-based Bidding in your favor?9:16 Results from Value-based Bidding11:48 Assigning values to calls and form-fills17:10 Executing Value-based Bidding effectively21:22 Setting up conversion actions in Google Ads22:25 Using last-click attribution23:35 Final Value-based Bidding report28:38 Automation Layering31:22 Tools that helped WebMechanix33:09 Final thoughts34:40 Connect with Will and Taylor► Get emails about future Automation Layering Masterclass sessionshttps://hs.optmyzr.com/en-us/automation-layering-masterclass► Get emails about future PPC Town Hallshttps://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com