Succeeding in an increasingly automated world is no cakewalk.  To get full value from your budget, your bid strategies should be aligned with campaign and business goals. On the eve of PPC Town Hall's first birthday, we spoke to Google and other industry experts to get their insights on nailing bids.  This panel covers: • How to optimize automated bidding • How to keep doing bid adjustments with Smart Bidding • How to feed your business data to Google for better bids • What's happening with the retirement of tCPA and tROAS • How attribution model selection impacts automated bidding  Our expert guests: • Peter Oliveira, Google • Andrew Lolk, SavvyRevenue • Laurel Galloway, Closed Loop  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing