It's one thing managing PPC where conversions are immediate and clear. What about #leadgen?  Your choice of bid strategy can make or break your lead generation PPC game. That's why we got on the mic with Navah Hopkins to talk about the nuances of lead gen (and some #eCommerce too). Plus, our co-founder Geetanjali Tyagi drops in for a discussion on contending with Google's new limits on data sharing.  This panel covers: • The best PPC bidding strategy for lead gen • When to use automated vs. manual bidding • PPC metrics you should focus on • How to improve Quality Score • Search term management now that Google has restricted data  Our expert guests: • Navah Hopkins, Justuno • Geetanjali Tyagi, Optmyzr  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing