When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. That’s the premise of “Think Like a Marketer, Train Like an L&D Pro,” a book written by our guests Mike Taylor and Bianca Baumann. In this episode, you will learn how to elevate traditional training approaches with marketing tools such as learner personas, journey mapping, and content strategy that come toge...