At global entertainment company Discovery, innovative visual design is paramount to successfully training the advertising sales team. Michael Friis-Jensen, Manager, Digital Training Manager at Discovery shares Discovery’s best practices for visual design and how to apply the principles to ensure quality and effectiveness in training.
Show Notes:
In this interview, Michael Friis-Jensen discusses the different approaches to visual design and how it helps Discovery both engage young learners and help its salesforce. Key points include:
- Be sure to use gamification in training but keep it simple. Don’t waste time on games that need a lot of explanation because it takes away from the learning.
- Remember the three second rule. If learners can’t absorb the text and visuals on your screen in three seconds, there’s probably too much information!
- Make sure all stock images are realistic and that images represent diverse audiences.
- When you use icons, make sure learners don’t have to work too hard to figure out what they mean.
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