364 days of silence, then one automated appointment text.

A patient who walks in completely unprepared to purchase.

This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity.

In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5x author who has written for Forbes since 2014. They dive deep into why the patient journey needs to move from "informed" to "fully customized."

But here's the core challenge they present:

If you started with a blank sheet of paper, would you really design the experience you have today?

Probably not.