From Nokia to Micromax: How Phones Changed Us from Pop Kulcha

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Parijat Mishra & Raman Kumar

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From Nokia to Micromax: How Phones Changed Us

32 minutes Posted Oct 13, 2021 at 9:31 am.

) Today’s topic Nokia, Micromax and Phones

) Nokia’s humble beginnings

) How did Nokia get so popular in India?

) Parijat’s first Nokia phone, Some iconic games: Snake, Space Impact

) Iconic branding elements Nokia ringtone, intro music

) SMS Lingo, T9 Keyboard

) The CDMA experiment by Reliance

) GPRS and WAP (no, not that WAP)

) Nokia’s Symbian OS and App Store Revolutionary for its time

) Beginnings of Micromax A new era of phones

) The smartphone revolution Apple & Google / Android

) Micromax’s strategy Rebranding Chinese phones, and expensive marketing

) The sudden fall of Micromax JioSaavn 4G and the Chinese takeover (Xiaomi, Oppo, Vivo, Oneplus)

) Phones aren’t just phones anymore

) Buying stocks on the toilet!

) The rise of mobile gaming and e-sports: Call of Duty, PUBG / BGMI

) Selfies and the rise of the front camera

) Do Nokia and Micromax still have a chance?

) Is it possible to make an entire phone in India?

) The new Nokia

) Manufacturing might move away from China

) The crazy future: Foldable phones, AR & VR, Metaverse

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From T9 to autocorrect, 2G to 4G, Xpressmusic to Spotify... It's not just our phones that changed; we did as well! We explore the evolution of phones and the way we use them, from the lens of two companies that once ruled the Indian market.

Timestamps:

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References:

https://knowledge.wharton.upenn.edu/article/how-did-nokia-succeed-in-the-indian-mobile-market-while-its-rivals-got-hung-up/

https://www.youtube.com/watch?v=oZGS2ibCoRg

https://tradebrains.in/micromax-story/

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This podcast was created as a part of Podcast Lab by India Film Project, in association with Anchor by Spotify.

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