In the 1990s, MTV India and Channel V helped usher in a wave of Indian Pop music, that ruled our hearts for almost a full decade. We had India's answer to the western popstars! So why did it fizzle out and give way to the the big Bollywood machine? Listen to find out!Timestamps:(((((((((((((((References:https://www.vervemagazine.in/people/mapping-the-unique-trajectory-of-baba-sehgals-successhttps://www.livemint.com/Leisure/sJy5S46UBuwLVGE2AyNwJK/That-nineties-show.htmlhttps://ivmpodcasts.com/simblified-episode-list/2018/11/19/ep-111-everything-you-wanted-to-know-about-indipop-with-atul-churamanihttps://www.business-standard.com/article/beyond-business/what-killed-indipop-111060400036_1.htmlFollow us on social media!Instagram: https://www.instagram.com/popkulchapodcast/Twitter: https://twitter.com/pop_kulchaFacebook: https://www.facebook.com/popkulchapodcast/Youtube (bonus video-only content!): https://www.youtube.com/channel/UCJRzXhxzUTaupD0P_mCuIGQ___________This podcast was created as a part of Podcast Lab by India Film Project, in association with Anchor by Spotify.