#116 Meighan recently completed her Masters of Architecture at the University of Manitoba and in 2018 she was a co-curator of the Winnipeg Design Festival. Meighan is indigenous, she is a maker, she is a designer and artist. Her art + research explores the role that storytelling plays in design, and how both have become the vessel for learning more about her own identity. In this episode she shares her journey to where she is today, the process that she goes through when helping a brand understanding their design, how her education and experience give her a different perspective on branding and how she started her freelance business. https://www.instagram.com/meighan1090/ https://meighan.myportfolio.com/

#116 Michelle McGrattan is the founder of The Michelle Method and an instructor at Barre Belle. In this episode, Michelle shares why a morning routine is so important for setting up your day and how she has learned to set boundaries for herself. She talks about why she rebranded her business, what the Michelle Method is and how she's helping her clients change their lives in a positive way. We talk personal branding and how she's grown such a strong and loyal community while still being true to who she is. https://www.instagram.com/themichellemethod/ https://michellemcgrattan.com/ Previous episodes: EPS 45: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000431616310 EPS 98: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000466619097

#114 Katherine Johnsen is the gorgeous face behind @beachykj. She shares her personal brand story and how she’s built a brand around sneakers and making streetwear accessible. KJ talks about how to find your niche and why it’s so important to remember that you can’t be everything to everyone. She gives her tips for building a brand, growing on social and sharing consistently. Listen to why diversifying content and platforms are key, her content creation process and how she decides on which brands to collaborate with. https://www.instagram.com/beachykj/ http://beachykj.com/ Previous episode: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000421175835

#113 Welcome back to Poolside Podcast. We're in a new season and I'm ready for the guests that I have lined up for you. In this episode, I share what I have learned during the pandemic such as the value of time, slowing down and relaxing and having a perspective shift. Let me know what you think of the episode by DMing me or leaving a rating and review. http://instagram.com/poolsidedigital/ http://instagram.com/almostffamous/

#112 with Connor Curran. Connor is the co-founder of Local Laundry, a brand dedicated to building community and selling only Canadian made garments. On this episode, we talk about the importance of community and collaboration, why it’s so important for small businesses especially to build community and how the partnerships and collaborations are chosen with Local Laundry. We talk about COVID, BLM and how the ever-changing landscape has forced all businesses to adapt, understand their values and grow. Connor shares his advice for small business owners for navigating these challenging times and how LL has become a different business than it was 6 months ago. https://www.instagram.com/locallaundry/ https://locallaundry.ca/

Reposting of the interview I did for The Small Business Mastermind Podcast. Full transcript here: https://www.olympiabenefits.com/the-small-business-mastermind/episodes/13/how-influencer-marketing-helps-small-businesses-reach-new-customers For more informative episodes, click here: http://www.olympiabenefits.com/podcast

#110 Sanja Serwa is the founder of Vossity, an online store curating nontoxic, organic and cruelty-free beauty and wellness products. She shares the evolution of her business Vossity and why + how she started her own skincare line. We talk about the lessons she’s learned along the way and why hiring part-time help has allowed her to scale and grow her business. We talk about social media for small businesses, the best practices and why consistency is so important. We discuss the value of influencer marketing and how to properly execute as a small business. Sanja gives her advice for small business owners on using social media, influencer marketing and overall business tips. https://vossity.com/ https://www.instagram.com/vossity.beauty/ https://www.instagram.com/sansanjovs/

#109 Maria Jose is a Calgarian content creator and blogger under the handle @aglimpseofmaria. There she beautifully curates high fashion looks and shares fashion inspiration, travel guides and wellness tips. In this episode, we discuss how Black Lives Matter has impacted us through social media, how we've decided to use our influence to spread information and how brands can move forward in a respectable and conscientious way. We share our perspectives and very different experiences on how to use your platform to stimulate change, how you can reach out to black people in a respectful way, why education and awareness should be chosen over silence, marketing and PR etiquette and what influence means to us in 2020. https://www.instagram.com/aglimpseofmaria/

#108 This episode is a mashup of answers from inspiring and powerful entrepreneurial women that I look up to. They are all answering the question "During this time, what have you learned about yourself and your business and what will you carry forward with you into the future?" Jackie from Lace Brick Design: https://www.instagram.com/lacebrickdesign/ https://lacebrickdesign.com/ Jana from All of Her Business: https://allofherbusiness.com/ https://www.instagram.com/allofherbusiness/ Jess from Love for Lewiston: http://www.loveforlewiston.ca/ https://www.instagram.com/jsjanzen/ Marlo from Barre Body Studio: http://barrebodystudio.com/ https://www.instagram.com/barrebodystudio/ Christine from LifeLet: https://www.instagram.com/christineanne403/ https://www.instagram.com/lifelet.co/ Katie from DWK Interiors: https://www.dwkinteriors.com https://www.instagram.com/dwkinteriors/

#107 Tanya is the brand director and partner of the Upside, Canada's largest online place to shop for and consign authenticated designer goods. Tanya shares her journey of falling in love with consignment as a young girl through her Mom and how she turned that passion into a business. She gives advice for finding a business partner and why being true to your values is important in both business and life. We talk about how COVID has affected The Upside, how they have evolved their campaigns and her advice for business owners as they navigate the current climate. https://shoptheupside.com/ https://www.instagram.com/shoptheupside/ https://www.instagram.com/tawnyp/