Episode # 314 Pool Nation Podcast. What if one pool deck job could put $10,000 in profit into your business in less than three days?In this episode of the Pool Nation Podcast, Edgar De Jesus and John “JJ Flawless” sit down with Jeff Morrow Jr. of Encore Brands and The Cool Pool Deck Coating to uncover one of the biggest overlooked revenue opportunities in the swimming pool industry: pool deck renovation.Pool service professionals walk through backyards every single day looking at pumps, filters, heaters, automation, water chemistry, and repairs. But what if one of the most profitable opportunities is something you're already walking across?Jeff explains how pool service companies can add pool deck resurfacing and renovation without becoming a full-scale construction company, buying expensive grinding equipment, or building an entirely new crew.The opportunity is simple: generate more revenue from customers you already have.Instead of adding more pool accounts, more trucks, more technicians, and more overhead, pool professionals can identify the right existing customers and offer a high-margin service that solves a real homeowner problem.Jeff shares how the Cool Pool Deck Coating was developed as a cement-based coating system that can be installed using standard brushes and rollers. He explains the difference between traditional knockdown pool deck systems, ordinary concrete paint, and a system designed specifically for pool deck environments.You'll also hear the incredible story of a 9,000-square-foot HOA pool deck project Jeff completed while his business was still struggling. Without his own crew or specialized equipment, he hired local help, completed the project in four days, and walked away with a $36,000 check.Today, Jeff teaches pool professionals how to recognize these same opportunities in their own businesses.In this episode, you'll learn:• Why pool deck renovation may be one of the most overlooked profit opportunities for pool service companies• How to generate more revenue from customers you already have• Why you don't necessarily need specialized equipment or a large construction crew• The difference between traditional knockdown coatings, ordinary paint, and cement-based pool deck coatings• How Jeff turned a 9,000-square-foot HOA project into a $36,000 job• How a pool deck project can potentially generate thousands of dollars in profit in just a few days• How to identify the “cherry” pool decks that may be ideal renovation opportunities• The warning signs that should make you walk away from a pool deck project• How to check bare concrete for efflorescence and potential moisture issues• Why older knockdown pool decks can represent a major resurfacing opportunity• How pool professionals can become the project manager instead of doing every part of the job themselves• The simple three-step process: Clean It. Coat It. Seal It.• How custom colors can completely transform a customer's backyard• Why commercial pools, HOAs, hotels, resorts, and residential pools can all represent opportunities• How adding just two or three pool deck projects per year could dramatically impact your company's profitabilityIf you're a pool service professional, pool repair company, pool builder, pool contractor, swimming pool technician, or pool business owner looking for ways to increase revenue, improve margins, and grow without simply adding more weekly service accounts, this episode is for you.The next opportunity for your pool company may not be inside the equipment room.It may be the surface you're walking across every single day.⏱️ EPISODE TIMESTAMPS