Episode # 312 of the Pool Nation Podcast. What if one simple conversation could increase your average ticket by 30-40%?In this episode of the Pool Nation Podcast, Edgar De Jesus and John "JJ Flawless" sit down with Joe Garcia of Lyon Financial to break down one of the most overlooked opportunities in the swimming pool industry: financing.Whether you're a pool builder, service company, repair technician, remodeler, or equipment installer, financing isn't just for new pool construction anymore.Joe shares how successful pool companies are using financing to help homeowners upgrade pumps, filters, heaters, automation systems, sanitization equipment, complete equipment pads, backyard projects, outdoor living spaces, and much more.The conversation goes far beyond loans. You'll learn how financing can increase customer trust, improve your closing percentage, raise your average invoice, and help homeowners invest in better equipment without putting unnecessary pressure on their budget.The episode also dives into:• The biggest financing myths in the pool industry• Why every pool professional should offer financing• The difference between secured and unsecured loans• Questions every contractor should ask a financing partner• Hidden fees and fine print many contractors never discuss• Why acceptance rate matters more than approval rate• How financing can increase equipment upgrades and overall profitabilityJoe also shares his unique career journey from Verizon and Bank of America to entrepreneurship, running a successful formal wear business, and ultimately becoming one of the industry's leading educators in pool financing.If you're looking to grow your pool business, increase average ticket size, improve customer experience, and sell more premium equipment, this is an episode you don't want to miss.Topics CoveredPool financing for service companiesPool builder financingEquipment pad upgradesVariable speed pumpsPool automationPool heatersHeat pumpsPool filtersOutdoor living financingSales training for pool companiesGrowing a pool service businessPool business marketingLeadershipCustomer communicationHomeowner financingLyon FinancialEpisode TimelineSponsorsA huge thank you to our partners for supporting Pool Nation and helping us educate the swimming pool industry.SPPABlueRay XLAquaStar Pool ProductsNatural ChemistryRaypakHeritage Pool Supply GroupHayward Pool ProductsPoolside TechPool BrainNidec / US MotorsEncore CoatingsPool InvoiceOnCore