In this episode, we discuss a quality called 'stickiness', a quality that is responsible for communicating messages that land. We explore a number of examples from The Tipping Point by Malcolm Gladwell.

Change happens almost in a moment - listen while we break down one of the concepts in Malcolm Gladwell's book, The Tipping Point. Polymath's goal is to drop real knowledge in a matter of minutes enabling you to Create More and Consume Less.