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In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why marketing must continue even when a clinic is busy and well-known, using a debunked Coca-Cola advertising myth to highlight that people buy from businesses they remember, not just ones they know. They explain that consistent visibility protects “mind share” from competitors and prevents clinics from being forgotten, and warn against “helicopter marketing,” where clinics only promote when bookings drop.

Tyson frames marketing as both growth and defense, urging practices to “dig the well before you need the water” by staying proactive with newsletters, Google reviews, useful content, website updates, referrer thanks, patient education, short videos, and community speaking. They conclude that the goal is to be unforgettable and share where to get coaching and marketing help at tysonfranklin.com, podiatrygrowth.com, and podiatry.marketing.

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