Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding.In this episode:Suz’s podcasting journeyLessons on providing contentBusiness, Marketing and the Importance of BrandingBuild a brand that people can’t get enough of and have a commitment toKey Areas to look at on a Brand StrategyTop 5 Tips on using the podcast to amplify a brandPointers on Podcast BrandingFor full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/See omnystudio.com/listener for privacy information.
May 25, 2023
52 min
In this episode, I am chatting with Michaela Clark, a digital marketing consultant. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her.Michaela has been doing content marketing for over 10 years, works with my clients on strategy.For full show notes, go to https://www.podcastva.com/podcast/12-strategies-to-grow-your-audience-with-michaela-clark-episode-30/
Jul 26, 2020
59 min
In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services.After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself?In this episode:The benefits of outsourcing5-step podcast workflow15 tasks you can outsource Making your podcasting journey easier. For full show notes, go to https://www.podcastva.com/podcast/15-ways-a-va-can-help-with-your-podcast/
Jul 19, 2020
9 min
In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of.Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from someone….particularly if you’re thinking about launching a podcast and feel like it’s a huge mountain to overcome - both the technical side of things as well as the emotional.In this episode:Leanne's podcasting journeyWhy Leanne launched her show and the benefitsSome challenges she faced prior to launchingHow she overcame these challengesImposter syndromeThe marketing activities Leanne did around launch her show. For full show notes, go to https://www.podcastva.com/podcast/a-podcast-launch-journey-with-leanne-webber/
Jul 5, 2020
30 min
In this solo show, I talk about promoting your podcast launch. You've done all the hard work in getting ready to share your show with the world, the next phase of marketing your podcast begins.In this episode:Pre-launch marketingConsider timelines for the different directories to approveHow to position your launch to appear in the Apple Podcast chartsSome marketing activities for not only your launch but ongoing episodes as well. For full shownotes, go to https://www.podcastva.com/podcast/marketing-your-podcast-launch/
Jun 28, 2020
14 min
In this week’s episode, I’m talking to one of my launch clients about her podcasting journey. Lauren Stratford is a Productivity Coach and Systems Designer who helps overwhelmed creative solopreneurs maximise their impact by providing practical advice and solutions on how to beat business overwhelm and manage their time better.Lauren recently launched her show, The Seriously Sorted Podcast, and I want to have a chat to her about how systems and structures can help podcasters in streamlining their processes and to tap into some of the ways Lauren has set up her podcasting process to help remove the overwhelm of publishing and weekly show.In this episode:Lauren's podcasting journeyWhy Lauren launched her show and the benefitsLauren's podcast workflowHer guest onboarding processWhy Lauren booked a launch strategy session.For full shownotes, go to https://www.podcastva.com/podcast/podcast-processes-with-lauren-stratford/
Jun 21, 2020
33 min
In this show, I'm talking about ID3 tags. This topic came up from a client's question and then prompted some discussion in the Australian Podcasters Collaborative Facebook Group.In this episode:What is an ID3 tagWhat is their purpose.For full shownotes, go to https://www.podcastva.com/podcast/id3-tagging/
Jun 14, 2020
6 min
In this episode, I talk with James Cridland from Podnews about podcasting trends in 2020. James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net, a fantastic daily podcast newsletter and podcast that everyone who is interested in podcasting should subscribe to! In this episode:James' background and his role in the international podcasting industryCurrent trends in podcasting in 2020International statisticsHow audio search will impact podcastingAverage downloads for everyday podcastersYouTube and podcastingWays to syndicate your podcastTrends in podcast sponsorshipNiche podcastsFor full shownotes, go to https://www.podcastva.com/podcast/podcasting-trends-in-2020-with-james-cridland/
May 31, 2020
57 min
In this solo show, I run through a list of podcast directories where you should submit your show to ensure you get into as many ears as possible.In this episode:The big 4 podcast directoriesA list of 27 other podcast directoriesWhat you will need to submit your podcastFor full shownotes, go to https://www.podcastva.com/podcast/podcast-directories/
May 24, 2020
5 min
In this week’s episode, I’m talking to one of my clients about her podcasting journey. Angela Henderson is a business coach for women, keynote speaker and podcaster (at The Angela Henderson Online Business Show who helps women business owners from around the world have consistent 5-figure months and multiple 6-figure years… without burning out in the process.As this podcast is released, Angela is celebrating her 100th episode being released this week. Huge congratulations Ange, your commitment to releasing a new episode every single week since you launched in fantastic!In this episode:Ange’s podcasting journeyHow the podcast has been working for Angela as a marketing tool for her businessUsing your podcast as a tool for building relationships with your guestsHow Ange promotes her podcastMonetisationStaying on top of the weekly podcasting scheduleAnge’s favourite thing about podcasting.For full shownotes, go to https://www.podcastva.com/podcast/a-podcast-case-study-with-angela-henderson/
May 17, 2020
40 min
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