Podcast – Estimate Approved
Podcast – Estimate Approved
Peter Scobie
Digital Blog & Podcast
S02E01 – Fomo & Device Addiction
Episode 1 of Season 2 has landed. I take a fresh format and interview a bunch of people about FOMO. What is FOMO? Well you'll have to listen to find out. I had the pleasure of chatting with Jason Chatfield over Skype, Alex Watts (we only got kicked out of a meeting room once - and they totally bluffed that they had it booked) and Roden Vuong in the world's noisest restaurant. So check it out, it is, as Alex Watts says, a treat.
Jul 9, 2015
S01E10 – Tim Burrowes, Content Director at Mumbrella
Episode 10 includes an interview with Tim Burrowes, Content Director at Mumbrella. We talk about Mumbrella's experience of segment based email marketing with Campaign Monitor, the value of dashboards for ongoing analytics and the pros and cons of retargeting. Tim discusses Mumbrella's recent growth and plans for the future in other verticals and the learnings from launching an iPad version of Mumbrella. We wrap up with some musings around finding your niche and the importance of just doing it. The episode also includes a clip from my favourite Serial parody - Triple J's Cerial and a sneak peak clip from episode 11!
Jan 2, 2015
S01E09 – Alex Goldman, Producer, Gimlet Media
Episode 9 includes an interview with Alex Goldman, podcast producer and host of Reply All. In the interview we discuss: The origin story for my question 'What did you have for breakfast?' Why Alex loves Chartbeat How the automotive industry is embracing podcasts and if it will impact production How Alex has recently moved from public radio to private podcasting Whether StartUp captured how significant this move was for Alex The scary nature of the startups and the unwritten future of the podcast revenue stream The secret of Serial and StartUp's success and how it has changed the podcast universe Why the democratisation of technology is awesome The importance of an editor in the storytelling process Plus I talk about my addiction to Serial and DRM coffee.
Dec 8, 2014
S01E08 – Marc Fennell, Broadcaster
Episode 8 includes an interview with Marc Fennell, broadcaster extraordinaire. We discuss; Live Journal - yeah remember that? Why radio networks understand social networking better than TV networks How podcasting has kept Radio National going Why Marc is keen to change the name to his podcast Why Google Glass is doomed Why Apple will lead the wearable tech revolution The secret to Apple Watch's imminent success Why Samsung struggles to launch products The best advice Andrew Denton gave him The importance of a mentor A synopsis of Marc's new book - The Planet According To Film Show notes - Estimate Approved Season 1 Episode 8 - Marc Fennell, Broadcaster
Nov 2, 2014
S01E07 – Sean Callanan, Sports Geek
In this episode I interview Sean Callanan from Sports Geek HQ who takes us through His digital breakfast Dog fooding How digital has transformed sports storytelling The story of Shaq and Twitter The current social networks battle for the sports fan New social network Ello The impact of mobile and video for sports TV and social platforms The ROI of social media marketing for sporting clubs How Apple Pay and NFC might change the sporting landscape The advice of following your interest (over your passion) For the full show notes check out Estimate Approved
Oct 15, 2014
S01E06 – Steve Rotter, VP Marketing Solutions at Brightcove
The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses; Vegemite The impact of video on the digital landscape The potential for video, media and big data to be 'orchestrated'. Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer's path to purchase journey. For the full show notes check out Estimate Approved
Jun 17, 2014
S01E05 – Josh Berriman, Digital Media Manager at the Sydney Swans
The fifth episode of Estimate Approved includes an interview with Josh Berriman, Digital Media Manager at the mighty Sydney Swans AFL football club. In the interview he covers; The significance of the recent AFL broadcasting rights deal The impact of the second screen trend on the game The importance of diversifying your skill set to pursue a career in digital Plus I share my thoughts on Renegade Collective - a newish magazine for anyone interested in digital, entrepreneurship, business, art and culture. For the full show notes check out Estimate Approved
May 27, 2014
S01E04 – Kate Vale, MD of Spotify Australia
This month we feature an interview of Kate Vale from Spotify Australia where she shares How Spotify changed her life Why Near Field Communication tech excites her A summary of how she got such a top job For the full show notes check out Estimate Approved
Apr 24, 2014
S01E03 – Andy Etches, Digital Manager at Manchester City Football Club
Andy Etches is a consummate digital professional - part developer, part strategist, part designer, part entrepreneur - the guy is a machine. I caught up with Andy to talk Digital trends What he gets up to at Manchester City Football Club His three tips of advice for excelling in digital For the full show notes check out Estimate Approved
Mar 31, 2014
S01E02 – Mike Barry, Creative Director at The White Agency
Mike Barry is the Creative Director of The White Agency. He has worked with brands such as Lion, Lexus and Commbank to name a few and was named in the AdNews Top 40 under 40 in 2012. In this interview he talks about the recent 'podcast explosion', the exciting times ahead for stories via digital and the importance of trusting your gut in the creative process.
Feb 22, 2014