There is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketing strategy - just to name a few. 

But above and beyond all of those items and the many more that you'll need to consider, the #1 thing you have to take into consideration when you start a podcast is...

Click play to discover the answer!

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