Podcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to producing my own podcast that you're listening to this very moment, I also do podcast consulting, podcast production, and podcast booking and communications. These initiatives are designed to help professionals amplify their brand message and grow their audience in an effort to increase sales and awareness for their business.

The aforementioned are just a few of the positives of podcasting. But what about the negatives?

Like anything that has positives, there are some negatives as well. As much as we may want it to be, podcasting isn't just fresh flowers and cloud-free skies. And my goal with Pod Theory is to help you gain a complete understanding of the art and business of podcasting...good, bad...and ugly.

So, on that note, I bring you Episode 111 of Pod Theory and address some of the negatives of podcasting that you need to hear. The idea with this lesson is not to scare you away from podcasting, but more to give you a more complete look at what it takes to build a successful podcast.

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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com