You may look at your brand podcast as a fantastic way to build your brand, market your products, and communicate with your audience. And without question, your podcast can do all that and more, with tactical precision, if you do things right.

But did you know that your podcast can help you generate sales as well? It's true! In fact, a thorough, well-crafted podcast can serve as the ultimate sales companion and put your sales force in a great position to close new business.

In Episode 102 of Pod Theory, I'm going to share how you can generate sales with your podcast. This approach leverages two of the most critical aspects of your sales funnel - generating leads and building relationships - and helps alleviate some of the effort needed in the sales process by warming up your leads through the information on your podcast.



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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com