Rolling out your podcast content in season format has its advantages and disadvantages. While you're releasing a large bulk of content for your listeners to binge all at once, you also have to be cognizant of how you're going to keep them engaged in your podcast (and your brand) once the season rollout buzz dies down. How will you market your content over an extended period of time? What takes place in between seasons?

In Episode 99 of Pod Theory, I'm going to share some pros and cons for doing podcast seasons. The season approach can be very successful if you execute it properly and create fun, innovative ways to stay connected to your audience between seasons.

This episode also features another installment of PodDeck Pandemonium! If you haven't checked out PodDecks yet, you need to. AND, because you're a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code 'podtheory' at checkout!


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com