BRAND ADVOCATE: Someone who goes over and above for a company. They proactively tell the world about your brand with every conceivable platform at their disposal - email, text, word of mouth, social media, blogs. And they typically serves this role without any compensation other than their affection for your brand.

When a person becomes a brand advocate and attaches themselves to your brand, they'll represent you, they'll support you, and they'll do what some companies spend millions trying to recreate - they'll impart their influence on others and impact buying decisions.

The power of brand advocacy cannot be overlooked and in Episode 95 of Pod Theory, I'm going to look at how your podcast plays a critical role in building brand advocates. As your content spends hours in your listener's ears, the connection they establish with your brand strengthens. You want to be sure you are establishing advocates at every conceivable level of your brand experience.

FEATURE MENTIONED WITHIN - Brand Advocacy: Everything Your Company Needs to Know



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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com