At some point in your podcasting plight, money will need to be invested in your efforts. Whether it be on recording equipment, advertising, voice-overs, art, hosting, or other aspects that bring your show to life, you can't make your podcast come together without spending SOME money.

The good news is, starting a podcast is not an expensive proposition. In fact, once you purchase your equipment and take care of your startup costs, expenses going forward are very manageable. Like any initiative you embark upon, you'll need to determine how much you can invest into your podcast on a monthly basis and, from there, decide what areas will provide the most return on said investment.

On Episode 55 of Pod Theory, I'm going to provide my thoughts on the three best places to spend your money when it comes to your podcast. Each will provide a boost to your efforts and help your podcast expand at a more rapid pace. We'll also go over a basic budget and what you should be doing before you start investing your money into paid advertising.

Where do you feel is the best place to invest money for your podcast? Connect with me on Twitter and let me know how you put your budget to work.


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