There are several advantages to creating blog posts for your podcast episodes. It gives your current listeners an alternative way to connect with your show and helps potential listeners discover you on a platform outside of their favorite podcast app. Additionally, it allows you to repurpose content used to prepare for your podcast and amplifies your podcast's chances of ranking better on search engines.

Your blog post can serve as a hub for your current episode, featuring expanded show notes, an embedding of your recording, and any additional content you created for your show, such as imagery, slides, webinars, or videos.

In Episode 39, I zero in on why blog posts provide a major boost in exposure for your podcast. You'll learn why you should take this extra step and produce a post for every episode you do, as well as what your posts should include (which I kinda just spilled in paragraph two of this show summary. Oh well, listen anyway!).


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