Promoting your podcast is something you'll be doing for the life of your show. Even if you grow an audience of hundreds of thousands, or even millions, of people downloading each episode you produce, you don't want to slow down your promotional train. You want your podcast to become a household name. And what do all household names do to earn that moniker? Advertise, advertise, advertise.

To keep your promotional strategy fun and creative, it's important to think outside the box and do some things that will help your podcast stand out. You have plenty of platforms at your disposal to show the world what you have to offer. But it never hurts to go beyond the standard initiatives and do something that helps your podcast pop.

In Episode 35 of Pod Theory, I'm going to share three time-tested, effective, go-to promotional ideas that you can implement IMMEDIATELY to help your podcast grow. These ideas aren't brand new, but they've been used by brands for years to spread their message. If you implement them correctly, they'll add a whole new layer of excellence to your podcast!


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