In today's on-demand world, there are countless mediums pulling at our attention spans. Podcasts, videos, television, social media platforms, radio (both terrestrial and satellite)...there's so much out there to consume and only so many hours in the day to consume it.

When it comes to your podcast episode length, it's important to focus more on the quality of your content and not so much on how long the episode ends up being. Your audience will appreciate engaging material on your show versus you hitting some arbitrary time mark. This way, they'll have time to take in more content. And if you play your cards right, that content could be yours!

On Episode 31 of Pod Theory, I'm going to share my thoughts on podcast episode length and why I feel your attention should be spent on delivering quality, engaging content and not trying to stretch 30 minutes into 45. Quality and consistency is what will make your audience grow. And your episode length? Let the chips fall as they may. No one's going to grade you on your episode being too short when it's jam-packed with useful, memorable information from start to finish.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com