In part 1 of 2 about Dan's new book, "From CEO to Exit: The Ultimate Payday for Pest and Lawn Care Operators," he and Donnie discuss key exit planning concepts, including three gaps to consider: the wealth gap (difference between needed income and current assets), the value gap (improving multiples), and the price gap (potential versus current sale value). They also talk about misconceptions around multiples and understanding adjusted EBITDA.  Hosts:Dan Gordon, PCO Bookkeepers & M&A Specialists: https://pcobookkeepers.com/Donnie Shelton, Triangle Home Services: https://trianglehomeservices.com/Sponsors:Coalmarch: https://www.coalmarch.com/podcastPestSure: https://www.pestsure.com/Voice for Pest: https://www.voiceforpest.com/podcastForshaw: https://www.forshaw.com/PestPac by WorkWave: https://www.pestpac.com/pmpindustryinsidersPeer Groups:https://www.pmpindustryinsider.com/peergroupsInsiders Conference: https://www.pmpindustryinsider.com/conference