This week, Donnie and Dan welcome back Alex Booth, a digital marketing consultant for Coalmarch, to the podcast. He explains how AI search changes are affecting marketing strategies for pest and lawn businesses and what owners must focus on to grow. He details the importance of properly and consistently tracking leads and advice for focusing on revenue attribution rather than just traffic metrics. Guest: Alex Booth, Digital Marketing Consultant, Coalmarch Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists: https://pcobookkeepers.com/Donnie Shelton, Triangle Home Services: https://trianglehomeservices.com/ Sponsors:Coalmarch: https://www.coalmarch.com/podcastPestSure: https://www.pestsure.com/Voice for Pest: https://www.voiceforpest.com/podcastForshaw: https://www.forshaw.com/