Play with Matches is a podcast for the architecture and design industry’s boldest thinkers. Hosted by UpSpring CEO Tiffany Rafii, each episode goes beyond the work itself and into the thinking behind it, exploring the mindset shifts, strategic pivots, and defining moments that spark real change across the built environment. Through conversations with architects, designers, founders, and marketers, Play with Matches examines what happens when you stop following the playbook and start rewriting it.