Game tape for your favorite creative campaigns. The marketing and advertising that shaped beliefs, shifted mindsets, and launched categories. Each episode, we’ll share a new campaign, how and why it worked, and what we can learn from it. We’ll also make a lot of VERY dumb jokes.

Coinbase and Accenture Song just took home the Direct Grand Prix from Cannes Lions. What was it that made the ad so successful? We play it back on this week's episode.

Coinbase and Accenture Song just took home the Direct Grand Prix from Cannes Lions. What was it that made the ad so successful? We play it back on this week's episode. 

105: The Time Coinbase Dumbed it Down for Us

Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin will walk back through the invention of Lite Beer, a few failed attempts to capitalize, and how Miller Lite saw a $338 Billion opportunity.

Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin will walk back through the invention of Lite Beer, a few failed attempts to capitalize, and how Miller Lite saw a $338 Billion opportunity. 

104: The Time Miller Lite DIDN’T Create the Lite Beer Category

Play It Back is game tape for your favorite creative campaigns. In this week's episode, we walk back through Salesforce.com's guerrilla launch in 2000.

Play It Back is game tape for your favorite creative campaigns. In this week's episode, we walk back through Salesforce.com's guerrilla launch in 2000.

102: The Time Salesforce...Staged a Protest?

Kevin walks back through the time Levi Strauss invented business casual and went after the coveted...HR department?